About Positive Coaching Alliance

Positive Coaching Alliance (PCA) develops BETTER ATHLETES, BETTER PEOPLE through resources for youth and high school sports coaches, parents, administrators and student-athletes. PCA is a national nonprofit organization committed to providing all youth and high school athletes a positive, character-building youth sports experience.

Founded in 1998 at Stanford University, PCA has partnered with roughly 3,000 schools and youth sports organizations nationwide. PCA reaches youth and high school sport leaders, coaches, athletes, parents, and officials through live workshops, online courses, published books and articles, and a series of alliances with nationally-recognized coaches, athletes, academicians, businesses and national youth sports organizations.

Becoming a Partner

The SureID partner program is designed with you in mind. We offer various programs to support your business needs and help your business grow.


Resellers seamlessly expand their service portfolio and earn revenue by reselling and referring SureID solutions to their customers.

Strategic Alliance

With our strategic alliance partners, we jointly market, share resources and present complementary solutions to our customers.

System Integrator

System integrators and independent software vendors (ISV) integrate SureID services into their existing business for a more robust offer.

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